YoPRO kicks off 2022 as an Official Partner of the AFL and reveals star athlete ambassadors
Danone’s high protein brand, YoPRO, announces their partnership with the AFL and unveils flagstone AFL athlete ambassadors; Christian Petracca, Isaac Quaynor and Maddy Prespakis.
The partnership is the latest iteration of YoPRO’s ‘Every Millimetre Matters’ campaign, with the high protein, no added sugar yoghurt fuelling AFL athletes and the community to help make every kick, handball and mark matter.
The star-studded athlete ambassador lineup boasts the 2021 Norm Smith Medal winner, Christian Petracca of the Melbourne Football Club; AFL young gun, Isaac Quaynor of the Collingwood Football Club; and 2020 NAB AFL Women’s Best and Fairest winner, Maddy Prespakis of the Carlton Football Club.
YoPRO’s AFL partnership follows the huge success of the 2020 Australian Olympic Team partnership, with YoPRO being named as the ‘Official Yoghurt of the AFL’. This sees a continuation in YoPRO’s commitment to provide high performance fuel to support and power Australian athletes of all levels.
One of the newly named YoPRO athletes, Demons midfielder, Christian Petracca, said,
“As an athlete it is vital that I take care of my body with the right fuel. YoPRO yoghurt is the perfect option for me as it’s packed with natural protein and has no added sugar, helping my performance on and off the field.”
On the new partnership, YoPRO’s Protein & Wellness Senior Brand Manager, Xavier Gonzalez said,
“YoPRO is proud to announce our partnership with the AFL as its ‘Official Yoghurt’. As a brand that puts nutrition and peak performance at the core of our mission, it made sense to partner with Australian Football and to fuel the journey of the incredible athletes on the field and all footy fanatics Australia-wide.”
AFL General Manager Commercial and Sales, Peta Webster said,
“The AFL is delighted to welcome Danone’s YoPRO as the first ‘Official Yoghurt’ of the AFL. We are proud to align with a brand like YoPRO that places supporting Australian sports and athletes at the heart of what they do, and we look forward to working with them throughout the year.”