Oakley launches Hydra

Hydra, the latest sunnies from Oakley, bring retro vibes from 90’s surf culture.

Diving into its surfing heritage, Oakley releases Hydra, a RazorBlades-inspired semi-rimless sunglass with a shield lens. Hydra’s design is inspired by Oakley’s legacy in the sport since the ’90s, encapsulating the highs and lows, and the excitement and adventure of riding waves and enjoying a day in and around the ocean with friends

 

A campaign led by pro surfers and Team Oakley athletes Ethan Ewing and Griffin Colapinto – while on a surf trip in Indonesia – shows how Hydra captures the essence of “Good Times Only.”

Hydra features the Oakley original logo on the temples, a nod to other surf styles of the ‘80s and ‘90s like Razor Blades, Oakley’s first foray into surf culture-inspired eyewear. Hydra is accentuated by a modern trigger stem design, also reminiscent of Razor Blades’ silhouette.

Looking to the future of Oakley’s eyewear design, the brow of the frame has been modernised with a similar design architecture to what’s found in Oakley Kato®, the brand’s revolutionary eyewear launched in 2021.

Unique Oakley features round out the sunglass, including Prizm™ Lens Technology, which enhances colour and contrast, as well as Unobtainium® no-slip grip nosepads with low-bridge fit options.

Hydra features the Oakley original logo on the temples, a nod to other surfstyles of the ’80s and ’90s like Razor Blades, Oakley’s first foray into surf culture-inspired eyewear. Hydra is accentuated by a modern trigger stem design, also reminiscent of Razor Blades’ silhouette.

Looking to the future of Oakley’s eyewear design, the brow of the frame has been modernised with a similar design architecture to what’s found in Oakley Kato, the brand’s revolutionary eyewear launched in 2021.

Unique Oakley features round out the sunglass, including Prizm Lens Technology, which enhances colour and contrast as well as Unobtainium no-slip grip nose pads with low bridge fit options.

Oakley Always Human
Oakley Always Human 2

Australian-born Ewing first made headlines after qualifying for the World Tour at only 17 years old in 2016; later that year, he took home the World Junior Championship and qualified for the 2017 World Surf League Championship Tour.

Colapinto, a native of California, leads the next generation of young surfers together with Ewing. He boasts a number of accomplishments, including becoming the first surfer from mainland USA to win the prestigious Vans Triple Crown of Surfing in 2017.He most recently took first place at the 2022 ME O Pro Portugal and the 2022 Surf City EI Salvador Pro.

For further inquiries, please contact Maddison Maguire:

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