Oakley inspires cyclists to ‘Be Who You Are’ in campaign showcasing new 2022 Bike Collection
This Newest Episode Marks the Release of Oakley Bike New Collection, featuring Mountain Biking, Road Cycling as well as Community Stories
Today, Oakley announces the launch of its newest chapter of the “Be Who You Are” story, which showcases the 2022 Bike Collection and features narration from Team Oakley road cyclist Mark Cavendish.
Within, the piece highlights the ways in which a bike is more than just two wheels, it is an enabler of human possibilities, strength, and freedom, giving the rider the power to explore infinite paths.
As part of the campaign, Oakley is partnering with South African cycling group Fixie Fit as well as BMX rider Wanga Moshani. The partnerships explore not only their skills on a bike, but the ways that each support, value, and empower their communities off it. They tell their individual stories on how a bike has become for each of them not just a vehicle of transportation, but a vehicle for expressing oneself and finding purpose, family, and community.
Oakley Global Head of Marketing, Caio Amato, said
“At Oakley, since our very early days, we see the bike world as an enabler of humanity…We want to inspire bikers from all over the world to believe in themselves & enjoy the ride.”
In tandem with the newest chapter of the “Be Who You Are” episode, Oakley launches the 2022 Bike Collection for MTB and Road Cycling, featuring a range of helmets, sunglasses, apparel, accessories, and protective gear for a variety of cycling and mountain biking terrains.
The collection also includes Sutro Lite Sweep, a functional sport design eyewear with optimised coverage blending the sweep lens shape first made by the Eyeshade and Sutro frame. The newly released sunglasses include extended field-of-view, retention and impact protection, making it the perfect choice for durability and all-day comfort on two wheels.