NEWS | 23.05.2024
Mary Fowler is a Barbie Role Model Doll
Always Human represented athlete, Mary Fowler joins Venus Williams and other trailblazing sportswomen from around the world who, with Barbie, seek to encourage girls to stay in sports and achieve their full potential.
Paris-bound Mary Fowler is being celebrated by Barbie with a one-of-a-kind Barbie doll in her likeness, as Barbie continues the brand’s 65th anniversary celebrations.
Alongside Fowler, Barbie is honouring eight other athletes from around the world including game changing tennis player Venus Williams (US), the first woman in tennis to earn equal prize money at Wimbledon, and Christine Sinclair (Canada), soccer’s greatest international scorer.
Mary Fowler says
When I saw myself as Barbie for the first time, it was crazy; I was honestly just a bit speechless. I never would have thought that I’d have a Barbie that looks just like me. There are so many other incredible women that have been Barbie dolls, and I just never would have thought that I would be up there with them. I’m just super grateful and honoured to be part of this.
In a partnership procured by the Always Human talent division, Mary Fowler worked closely with Barbie to create her very own doll, paying particular attention to the Barbie doll’s hair, her boots and, of course, her gloves.
Mary Fowler says
I wanted to have my Barbie doll replicate when I feel my most confident self, and that for me is when I’m on the pitch playing football. During the design process, it was really cool working with the team to ensure my look was brought to life in my Barbie. Being a positive influence, and seeing young girls recreate my look has been so special, and to finally hold my doll and see her wear my bubble braid, my gloves and even my boots, made my Barbie doll unique and connected to me.
In line with Mary’s personal mission to encourage young girls in sport, the Barbie Role Model campaign recognises the profound impact sports can have in igniting the confidence of young girls. Both Barbie and Fowler are committed to empowering girls to continue to pursue their interest in sports and their belief in their limitless potential.
The news of the partnership has been covered extensively by global media outlets, with hero coverage secured in The Guardian, ABC News, ESPN and BBC News.
Josh White, CEO of Always Human
We’re absolutely thrilled to finally share the news of Mary’s Barbie Role Model doll with the world. Mary’s dedication, vision, and impact on empowering young girls perfectly align with Barbie’s mission of inspiring limitless potential. After months of hard work and collaboration behind the scenes, this partnership represents not just a doll, but a celebration of empowerment, confidence, and the belief that every girl can be anything she dreams of.