Jess Fox joins adidas for a hit of tennis on the Great Barrier Reef for new sustainable tennis apparel launch
adidas has today furthered its commitment to helping build a sustainable future with the launch of their new adidas Tennis apparel range made with Parley Ocean Plastic, set to make its sporting debut at the Australian Open from January 17th 2022.
Wearing the new apparel inspired by the colours of the Great Barrier Reef, Jess swapped her paddle for a racket as she enjoyed a game of doubles with Ian Thorpe, Nathan Cleary and Steph Claire Smith on a working barge that had been transformed into a full sized tennis court.
Jess spoke to the initiative,
“It was epic to be part of this launch for the new adidas Tennis apparel range Made With Parley Ocean Plastic and inspired by the Great Barrier Reef. What an experience to play some tennis in this incredible location with fellow adidas ambassadors to raise awareness. I’m looking forward to seeing the new kit on the AO courts!”
Talking about the new range, adidas Pacific Senior Director of Brand, Shannon Morgan said,
“At adidas we believe through sport we have the power to change lives. We live this purpose everyday by looking at all possibilities to include and unite people in sport to help create a more sustainable world. We need to continue to implement sustainable solutions now, so that we can help create a new era of sport for future generations.
We’re committed to help end plastic waste and, by 2024, we’ll replace virgin polyester in our products with recycled polyester wherever possible. To achieve these goals, we foster open-source partnerships and put a high value on collaboration over competition to create sustainable solutions that go beyond our own business and influence”
The adidas tennis court surface will be fully recycled into a sports court and donated to a local Townsville school. The new court will pave the way for school kids to unite through sport and play a part in creating a more sustainable world.