Australia’s favourite sports podcast officially joins the Always Human management roster.

Hosted by Tom Birmingham and Eddy Simpson, Hello Sport has carved out a unique and wildly popular space in the Australian media landscape. What began as two mates riffing on sport has grown into a cultural phenomenon – blending unfiltered commentary, comedy, and community with unmatched authenticity.

As Hello Sport’s official management, Always Human is leading the charge on strategic growth and commercial opportunities, ensuring the brand scales while keeping the same unfiltered voice that built its loyal following.

Hello Sport isn’t just a show – it’s a movement. Their fanbase of Punters and Dribblers is fiercely loyal, deeply engaged, and culturally fluent. Nearly 80% of their audience has made a purchase based on something they heard on the show – proof of the trust and influence Tom and Eddy command.

“Tom and Eddy have built a media brand that cuts through the noise with honesty, humour and relevance,” said Josh White, CEO of Always Human. “They’ve cultivated a community that trusts them, laughs with them and buys from them. We’re excited to help evolve the Hello Sport brand and bring their value proposition to life in ways that stay true to who they are.”

Culturally impactful and commercially powerful, Hello Sport has attracted top-tier brand collaborations and a who’s who of high-profile guests across sport and entertainment. This new phase will double down on that momentum.

“We’re stoked to be working with Always Human,” said Tom Birmingham. “Josh and the team get us – they get what we’ve built, and where we want to take it. It’s rare to find a crew that speaks your language and knows how to back it up with big ideas. We’re pumped for what’s ahead.”

Hello Sport joins a management roster that includes some of Australia’s most marketable athletes and creators, including the likes of three-time Olympic Gold medalist, Jessica Fox, Matilda and next-gen global football icon, Mary Fowler, global cricket superstar, Ellyse Perry, Olympic Pole Vault gold medalist and World Champion, Nina Kennedy,  and Ex-Wallaby turned television personality, Nick ‘Honey Badger’ Cummins.