ASICS gives tennis athletes a competitive edge with its innovative new tennis range

Alex De Minaur surprises a group of young tennis players during an ASICS Tennis Coaching Academy session

Today, ASICS, the true sports performance brand launched the new SS23 Tennis Range with Australian tennis athlete, Alex De Minaur, in the lead up to the Australian Open. 

ASICS and De Minaur celebrated the launch of the new ASICS Tennis Range by surprising a group of young tennis players during an ASICS Tennis Coaching Academy coaching session at Princes Hill Tennis Club in Carlton North.

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The aspiring tennis stars learned how to ‘Move Like Alex’ in a series of drills with their idol, whilst experiencing how nothing feels better than taking the court in the high-performance comfort and innovation of ASICS’ new Tennis Range. 

The new ASICS Tennis Range is ASICS’ most innovative tennis footwear and apparel collection and is set to give ASICS athletes a competitive edge in the upcoming Australian Open. The range includes the new COURT FF 3, GEL-RESOLUTION 9 tennis shoes, and a technologically advanced apparel line.

The new range has been developed at the ASICS Institute of Sport Science in Kobe, Japan, where each new product was rigorously tested in accordance with the four principles of ASICS Design Philosophy: Athlete testing, biomechanical research, craftsmanship and sustainable innovation.

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