Always Human to manage the off-field and commercial career of one of the AFL’s brightest young talents.

We’re excited to welcome Will Ashcroft to the Always Human family.

Always Human will take on Will’s full off-field and commercial management, partnering with him to build his brand and broaden his impact beyond the field.

This collaboration marks a significant milestone in Will’s advancing career and further reinforces Always Human’s strong reputation for elevating the commercial and cultural relevance of Australia’s top athletes and creators.

At just 21, Ashcroft is already being recognized as one of the future greats of the game: a two-time AFL Premiership winner and two-time Norm Smith Medallist. His grounded nature, professionalism, and growing social presence have seen him become one of the AFL’s most engaging and marketable figures.

“We’re thrilled Will has chosen Always Human to represent him going forward,” said Josh White, CEO of Always Human Group and Will’s manager. “He’s on a meteoric rise both on and off the field, and our team is focused on helping him build a long-term brand that reflects his values, interests and ambition.”

“I’m really excited to join Always Human. They’ve built an incredible reputation working with some of Australia’s top athletes, and it just felt like the right fit. For me, it’s about surrounding myself with good people who share my values and can help me grow.”

Will joins a powerhouse roster in Always Human’s talent division, which includes global football star Mary Fowler, three-time Olympic gold medallist Jessica Fox, cricket icon Ellyse Perry, Pole Vault Olympic champion Nina Kennedy, ex-Wallaby Nick ‘Honey Badger’ Cummins, and the hit sports podcast Hello Sport.