YoPRO announce partnership with Australian Olympic Team
YoPRO, the Aussie-made high protein yoghurt brand is set to fuel Aussie athletes are they prepare for the Tokyo 2020 Olympic Games.
Danone, the leading global food and beverage company, today announced its YoPRO yoghurt brand as an official AOC partner. The Aussie made high protein yoghurt has signed on as an official partner of the Australian Olympic Team and will be fuelling them on their journey to Tokyo 2020.
The partnership represents an ideal match, with some of Australia’s best athletes already choosing to use YoPRO’s high protein and no added sugar yoghurt as part of their training regime. YoPRO plans to expand its support to Australian team athletes’ nutritional needs in the lead up to and during the course of the games.
This announcement corresponds with the launch of the 4th episode in YoPRO’s inspiring ‘Journey to Tokyo 2020’ content series. The platform ‘Fuel Your Journey’ narrows in on the insight that behind any success story is hard work, dedication and the right preparation, and showcases multiple athletes’ struggles and triumphs as they prepare for the Tokyo 2020 Olympics.
YoPRO has been delighted to engage a strong calibre of Australian athletes who are on their own Olympic journey, inspiring millennials to pursue their personal goals powered by the right nutritional fuel. The content series is created and produced by creative agency, Emotive. Episode 4 in the series features Aussie gymnast and World Cup medallist Mitchell Morgan.
View the full content series HERE.
Danone Brand Manager Xavier Gonzalez said,
“YoPRO has always been incredibly proud to support Australian athletes. We have partnered with an amazing roster of talent across all different sporting professions and have found the synergy between our brand and these athletes is always fantastic.”
“It made sense to team up with the AOC and support our own on the world’s biggest stage. We wish the Australian team the best in Tokyo and are incredibly proud to be fuelling them on their Journey to 2020.”
CEO of the Australian Olympic Committee Matt Carroll commended the partnership.
“We want our athletes to have meaningful brands behind them as they continue on this journey. YoPRO have continuously modelled their unwavering commitment to the sporting landscape of Australia, and we have no doubt that the partnership will leave athletes with the right fuel to perform at their best.”
“We are delighted to partner with YoPRO and look forward to seeing how this will benefit our Aussies in Tokyo.”