The Honey Badger teams up with Volkswagen Amarok’s news sales guy in 'Ripper Deals' campaign

Always Human’s Nick ‘Honey Badger’ Cummins knows a thing or two about utes! That’s why Volkswagen has enlisted Nick in their latest campaign to give his take on the “Ripper Deals” Volkswagen is offering across selected Amarok models.

The campaign shows Nick putting Volkswagen’s new Amarok sales guy through his paces, feeding him ‘Badgerisms’ and sales lines he feels potential buyers really want to hear.


Nick appears in the ‘Ripper Deals’ campaign as part of his multi-year partnership with Volkswagen’s Amarok line of vehicles.

Volkswagen Amarok is also a partner of Nick’s ‘Meanwhile In Australia’ series on National Geographic, which follows Nick’s adventures across Australia as he hunts for the unique personalities that give Australia its character and charisma.

Volkswagen kicked off their association with Cummins late last year, with the Volkswagen Amarok Extended Test Drive social campaign.


Cummins’ Manager and CEO of Always, Josh White, said of the partnership,

We take a very strategic approach to Nick’s brand relationships and this is one we have been building out with Volkswagen for the last 18 months. We believe Volkswagen Amarok’s alignment with Nick is spot-on and compliments the adventurous outdoor lifestyle he leads. We are excited to see this association come to life over the coming years and beyond.”

Nick Reid, Volkswagen Australia’s Commercial Marketing Manager, said, 

“Volkswagen Commercial Vehicles is excited to partner with Nick and feel that his adventurous lifestyle and love for the Australian outback is a perfect fit to the Amarok brand. Over the next few years we look forward to sharing Nick’s stories as he tours the country in his Amarok V6 Turbo-diesel.”


Nick 'Honey Badger' Cummins is managed by Always Human CEO, Josh White.