We took the select media and advocates to the content creators dream location, Hamilton Island. The trip was designed to immerse the media in the GoPro ecosystem and to educate them on the products abilities and software. The GoPro US team decided to send over a production team to film a Global campaign with our advocates during the event. This allowed us to offer both media and advocates the chance to learn from the best in the business. Armed with their HERO 6 and Fusion, guests were given the opportunity to shoot some epic content during the activities we laid out including – a day sailing the Whitsundays, open door helicopter rides over the Great Barrier Reef, ATV tour, jet skiing, hiking and parasailing.

The media and advocates also had daily editing sessions with the US production team to help them hone their skills and learn about the new software.