Charlotte Caslick stars in empowering new Tradie Underwear campaign
Aussie Women’s Sevens Rugby superstar and Olympic Gold medalist, Charlotte Caslick, has today been announced as the new face of Tradie Underwear.
Caslick will be showcasing the ‘Tradie Lady’ sports underwear range in a multi-year deal consisting of television, digital and print campaigns.
In what is the 23-year-old’s first major television commercial, Caslick sports her trademark double braids.
The empowering ad aims to shine a spotlight on the unseen hard work and dedication that goes into being one of Australia’s best female athletes, and challenges the idea that success is a result of luck.
The partnership, procured by Caslick’s manager and CEO of Lampoon Group, Josh White, reaffirms the growing marketability of female athletes in Australia.
“We’ve seen, and continue to see, huge growth and interest around women’s sport in this country, and big brands are paying attention.
Tradie understands the value and star power Charlotte delivers, and it’s fantastic to see them investing in female athletes to amplify the impact they are making”, White said.
Caslick’s campaign is a departure from Tradie Underwear’s traditional humorous and tongue-in-cheek advertisements.
“We wanted to produce a campaign that was not only empowering, but spoke to all females. Charlotte is the perfect voice for this as she embodies femininity and strength.She brings a tremendous list of sporting credentials with her, and like most Australians, we have been captivated by the success Charlotte and her Sevens Rugby teammates continue to have. We’re extremely pleased with the direction of this new ad and how it exemplifies the drive and determination it takes to be among Australia’s top athletes,” Tradie Underwear CEO, Ben Goodfellow, said.
The world-class Sevens Rugby playmaker is excited to be working with the iconic Australian brand.
Caslick said of the partnership, “I love that Tradie Underwear is so passionate about supporting and encouraging women in sport. Their sports undies are so comfortable and perfect for the active lifestyle I lead, plus they look great.”
The Tradie Underwear deal adds to an impressive list of Caslick’s existing endorsements with Land Rover, ASICS and Pantene.