Charlotte Caslick announced as face of new Pantene campaign to encourage women to stay in sport.
Rugby 7s Gold Medallist, Charlotte Caslick, has partnered with Australia’s #1 hair care brand, Pantene, as the face of their new Ribbon of Strength campaign.
The vision behind the campaign comes from new research findings released by Pantene which reveals 57% of women stop playing sport as young as 24 years old – a confronting thought to 23-year-old Caslick.
The Ribbon of Strength campaign is a new initiative which aims to reverse these statistics and get more Australian women participating in sport. The gold ribbon is to be braided into hair as a symbol of support, to show them that for every voice saying they can’t, there are a million women saying they can.
The partnership was developed by Lampoon Group CEO and Caslick’s manager, Josh White.
“It’s great to see Pantene supporting female athletes and striving to change the way women feel about participating in sport. We are thrilled to see Pantene recognise Charlotte for her on-field sporting talents, and with her trademark braids this partnership is the perfect fit”, White said.
The Aussie 7s star is very excited to partner with Pantene to share this empowering message to women.
“It’s shocking that so many women drop out of sport at a young age due to self-doubt; but strength isn’t about how heavy you lift, or how fast you run, it’s about what you believe. I’m proud to braid the Ribbon of Strength in my hair, as a powerful symbol to women everywhere that strength really is all in your head. I hope it will help encourage other women to overcome their fears and feel the positive benefits of participating in sport.” – Charlotte Caslick
This partnership adds to Caslick’s current endorsements with ASICS, Danone YoPRO, Tradie Underwear and Land Rover.