BRP launches Can-Am Ryker with an adrenaline-fuelled experience
BRP invited some of Australia’s motoring experts and thrill seekers to trial the new 3-wheeled Can-Am Ryker before it hits Australian shores later this year.
The Can-Am Ryker is looking to shake up the motor industry with an accessible, fun, and customisable driving experience like no other. The Can-Am Ryker is available with either a two-cylinder Rotax 600 or a three-cylinder Rotax 900 – with the former only requiring a learner’s licence.
Select media were invited to meet at Bondi golf course where they were treated to a scenic helicopter flight over Sydney Harbour and taken to a racing track in Eastern Creek.
Once at Eastern Creek, the media were introduced to the Can-Am Ryker. Can-Am set out to demonstrate the Ryker’s near limitless customizability, providing each guest with bespoke branded panels – allowing media to personalise the vehicle by changing (snapping-on/snapping-off) the panels before taking it around the race track.
Each guest had numerous opportunities to ride the Ryker around the track and test the vehicle’s stable and easy-to-ride nature. After trialling the Ryker ’s abilities and functions, media were then escorted back to the helicopter and returned to Bondi.
Guests were blown away by this new offering with follow up articles stating:
“It’s a trike that looks as cool as any motorcycle, performs much like a motorcycle and provides the same open-air experience of a motorcycle, yet is easier and safer to ride than a conventional two-wheeled machine.” – The Sydney Morning Herald, Drive
“Can-Am’s Ryker is some of the most fun you can have on the road.” – Boss Hunting
Key media in attendance included The Sydney Morning Herald – Drive, Men’s Health, Man of Many, Boss Hunting, Australian Motorcycle News and Nova (Matt De Groot and Matty J).